EAW 2021 – Milwaukee, WI Agenda

Designed with growing tree care businesses in mind, the Executive Arborist Workshop is the first of its kind in the tree care industry. This two-day event offers a unique opportunity to drill down and focus on how to manage your business’ growth effectively and profitably.

We’ve adopted an adult education model of “show, tell, do.” The morning sessions are the “show and tell,” and the afternoon breakouts are the "do" with a focus on hands-on, practical tasks that you can bring home and implement at the office right away.

See below for a full schedule* of education, led by successful tree care company owners and professional business development speakers, as well as networking opportunities with your peers.

Wednesday, April 7

  • 10:00 – 2:00 pm Walk-through of Hoppe Tree Service - optional
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      • Urban Wood Lab in Caledonia, WI. This is a separate registration from EAW for additional cost of $45. Capped at 40 people. Optional tour $45.00 includes lunch.

4:00 – 6:00 pm Registration - foyer of Lower Lakes

6:00 pm - 8:00 pm Raise A Pint Fundraiser for Arborist Safety Training Institute (ASTI) - Lower Lakes

6:30 – 8:00 pm Welcome Reception; with opening remarks from TCIA team. Lower Lakes

Thursday, April 8

7:00 – 8:00 am Networking Breakfast - Van Buren Salon C August Hoppe

All General Sessions Held in Van Buren Salon A & B

  • 8:15 – 9:30 am How do You Show Up as a Leader? - Cyrus DeVere A Plus Tree, Inc.
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      • Beliefs manifest behaviors: come explore what drives people to perform at their best. Discover practical methodologies for producing personal breakthroughs, allowing you to lead empowered, connected and with authenticity.

        1.25 CTSP CEU

9:30 – 9:45 am Networking Break

  • 9:45 – 10:30 am Concerns Regarding Medical Marijuana Allowances - Matt Nieman, Jackson Lewis
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      • Matt Nieman with the employment law firm of Jackson Lewis will help tree service owners and managers navigate medical and recreational marijuana use laws forcing them to make diff¬icult decisions on who they can employee in "safety-sensitive" positions.

        .75 CTSP CEU

  • 10:30 – 11:15 am Company Culture for Employee Retention - Noel Boyer, All About Trees
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      • Discussing ways that businesses can make employees happy, ASIDE FROM just money. Great team culture can make your company safer, happier, and more loyal.

11:15 – 11:30 am Networking Break

  • 11:30 am – 12:30 pm What to do With Wood Waste? - August Hoppe, Hoppe Tree Service
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      • Dealing with woody waste can be a constant struggle for tree services. The challenge often takes out of the box thinking. Woody debris doesn't always have to be thought of as waste. Learn ways to turn your logs into higher use products, such as live edge slabs, and lumber rather than just mulch and firewood.

12:30 – 1:30 pm Networking Lunch - Van Buren Salon C

  • 1:30 – 2:30 pm Breakout Sessions - from Employment Issues Panel Choose one:
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      • Safe Practices Regarding Medical Marijuana - Matt Nieman Superior Room

        1.00 CTSP CEU
        Matt will work with you to help navigate medical and recreational marijuana use laws. Discuss through “safety-sensitive” positions.

      • Building a Culture that Retains Employees - Noel Boyer Huron Room

        Great team culture can make your company safer, happier, and more loyal. Noel will work through ways on how to make this happen.

2:30 – 2:45 pm Networking Break

  • 2:45 pm – 3:45 pm Breakout Sessions Choose one:
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      • Leadership - Cyrus Devere Superior Room

        1.00 CTSP CEU
        Cyrus will discuss practical methodologies for producing personal breakthroughs allowing you to lead empowered, connected and with authenticity.

      • Accreditation & Apprenticeship - Bob Rouse, Tom Dunn Salon A

        Learn about both the TCIA Accreditation process and National Guidelines for Arborist Apprenticeship and what would it take to initiate either of these at your company

      • Urban Wood Uses - August Hoppe Huron Room

        Find your niche in Urban Wood Utilization.- Are you using your logs as a profit center or thinking about starting to dive into urban wood utilization? You don't have to re-invent the wheel, participate in this discussion, share your experiences, and learn from others on what has worked for them in utilizing urban wood to its maximum potential.

6:00 – 7:30 pm Networking Dinner - Lower Lakes

Friday, April 9

7:00 – 8:00 am Networking Breakfast - Van Buren Salon C

All General Sessions Held in Van Buren Salon A & B

  • 8:15 – 9:30 am Sales Panel - Is your sales staff prepared to succeed?Peter Becker and Ron Gumz
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    • The panel will review how an integrated sales plan can prepare you and/or your sales team for success, such as integrating the sales process into your business plan, setting up a results-orientated sales roles in your company, compensation plans and related sales metrics/tracking that support your goals.

      Peter Becker, Bartlett Tree - Planning and establishing a position result description for you and/or your Arborist Representative (sales) role for success. Does TCIA have a position results description? Peter Becker/Ron Gumz may share. Safety as part of selling- What level of crew contact is there?

      Ron Gumz, Wachtel Tree Science - Training steps to help your new sales arborist succeed.

9:30 – 9:45 am Networking Break

  • 9:45 – 11:15 am Are You Running Your Business or Is It Running You? - Lisa Manning
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    • If you are a business owner or senior level executive and want to see your business consistently run better, this workshop is for you. You will learn simple, practical tools that you and your leadership team will use immediately to align around the vision for your business, focus on priorities, get clear on issues and gain traction together as a healthier leadership team. Lisa brings her experience-based real-world insight while teaching proven, simple tools to help you get more of what you want out of your business.

11:15 - 11:30 pm Networking Break

  • 11:30 pm – 12:30 pm Estimating PHC Contracts Panel Discussion Patrick Parker, SavATree, Alan Seal, Kramer Tree Specialists, Ben Deustch, Kramer Tree Specialists
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      • Estimating and pricing one’s services are some of the most mysterious processes for contractors to understand. Remove the mystery by illustrating the three phases of a bid; the four types of production costs; how to factor equipment costs into pricing; how to calculate a break-even point and profit margins; and much more. All of this will be specifically tailored to pricing PHC services. Contractors who understand the pricing process succeed. Those who don't...don't!

12:30 - 1:30 pm Networking Lunch - Van Buren Salon C

  • 1:30 pm – 2:30 pm Breakout Sessions Choose one:
    (HOVER TO SEE FULL DESCRIPTION) 

      • Sales – Peter Becker Superior Room - Pre-qualification of internal/external sales arborist candidates. Planning and establishing a position result description for you and/or your Arborist Representative (sales) role for success.

      • Sales – Ron Gumz Huron Room – Reporting/monitoring of sales metrics; Training steps to help your new sales arborist succeed.

      • EOS/Running Your Business – Lisa Manning - Van Buren Salon A Add some tools to your toolbox that will help your business gain traction. You will learn and practice one of the following tools based on a survey:

        • How to create a 2-page strategic plan
        • How to set annual goals and quarterly priorities
        • How to navigate difficult employees

2:30 – 2:45 pm Networking Break

  • 2:45 pm – 3:45 pm Breakout Sessions Choose one:
    (HOVER TO SEE FULL DESCRIPTION) 

        • Estimating PHC Contracts – Patrick Parker Superior Room
        • Estimating PHC Contracts – Alan Seal Huron Room
        • Estimating PHC Contracts – Ben Deustch Van Buren Salon A

3:45 – 4:00 pm Workshop Wrap-Up

4:00 pm EAW adjorns!